What is SEO?
SEO stands for Search Engine Optimization. This is a way to make your website search engine friendly. Search engines are not real persons and no one sees our content as we publish our content. Search engines usually use algorithms to understand what our content is about. Through SEO we try to help search engines to understand what our content is about and for what keywords Google should show our results to the end user. If Search engine will understand what our content is about google will show our content to more people which will help us ranking higher and getting more traffic.
We do it with different methods which are explained below.Keyword
Keywords are the words people usually type in the search bar of search engines. We usually try to find the best keywords which have good traffic or searches and low competition. We can check the competition by typing our actual keywords in google and try to find out which websites are on the first page. If there are the well-ranked website on the first page of google then it will be difficult for us to come on the first page of google.
For example, if you will type something like Hotels in London and there are all the five-star hotels competing with each other then it will be difficult for us to come on the first page. In that case, we can try some other keywords which have low competition on the first page of search engines. We can use different tools like keywordtool.io to start our search and then find these keywords in Google keyword planner and some other tools which will be discussed in later posts. Try to choose long tail keywords because long tail keywords are easier to rank then short tail keywords.
For example, if you will type something like Hotels in London and there are all the five-star hotels competing with each other then it will be difficult for us to come on the first page. In that case, we can try some other keywords which have low competition on the first page of search engines. We can use different tools like keywordtool.io to start our search and then find these keywords in Google keyword planner and some other tools which will be discussed in later posts. Try to choose long tail keywords because long tail keywords are easier to rank then short tail keywords.
Content
Content is the most important part of SEO. We should produce good content to help our user. Our content should be more valuable and engaging then competitor's content. It should be relevant to the topic and should answer all the questions user wanna know. We can also check the content of our competitors what type of content they have, which media they are using like video images. What new can I tell people?
If your content is not good people may not stay on your website. And if it happens or you have already published your post then you can simply go to your post try to change your content make it more valuable, try to use some videos or images in your content. You should try to optimize your title or write an appealing title that can get some clicks without spamming plus try to make your content more attractive.
Promoting your content - Backlinks
If your content is good and optimized the next step is to promote your content to different social media channels, different forum, and other plate forms to get some backlink. Backlinks mean how many websites are referring to your website. There are two types of referrals, fist are do follow and others are no-follow.
You can also do some research on the backlinks of your competitors. For example, if your competitors have an average 200 backlinks you should also try to get 200 backlinks. You should try to get relevant backlinks from high domain authority websites. If you have a few quality backlinks from high domain authority website, you can compete with other competitors easily with fewer backlinks.
No comments:
Post a Comment