Top 5 reasons for Search engine optimization of your website you must consider in 2018

Rush of content

The main reason for using SEO is that almost 2000 post are posted on blogs, 72 hours videos are uploaded to youtube and a thousand of posts are also posted on social media just in one minute. To be ahead you should have some knowledge of content marketing and SEO.

To Rank your Website

The most important reason for Search Engine Optimization is to rank your website. Through SEO we usually try to rank high without paying anything. So, it usually takes some time to rank your website. If someone asks you to rank the website in short time it may be harmful to your website because he may be using black hat SEO or in simple words, he is using illegal ways to rank your website may be through using keywords in your article without any reason or giving you bad or irrelevant backlinks.

To generate some leads

Another reason is to generate leads. By the time the internet has changed everything. Now customer searches everything on google even before buying anything and going anywhere. You can also generate leads through your website by showing your results in search results.

To get a competitive advantage

Now your website is one of the main factors of competitive advantages. If you are running a business and your competitors may not have any website or not having the good traffic it is a good chance for you to excel your competitors.

To advertise your website

We also use some techniques in SEO to promote our website links or to get some relevant and authoritative links from other websites which are called off page SEO. Off-page, SEO means to promote your website to rank higher. Please note that if you have some irrelevant or bad backlink it will decrease your site ranking. That's why we should be very careful about getting backlinks. Off page SEO has 60% weight of overall SEO, we usually spend 40% of our time in creating content and 60% of the time in promoting that content.