How to find the best keywords to rank your website (Fast)

SEO starts with keyword research. If we will not find good keywords it will be difficult for us to come to the first page of Google. We can't find visitors if we did not do any keyword research. I have already explained why SEO is important, How to rank our website fast through SEO. Now I will try to explain how can you find the best keywords for your website to rank faster.

What is a Keyword?

Keyword or keywords are the words that user searches on Google to find some content. In simple words, we can say that keywords are queries that user types to get their answer. So before starting anything, we should know what problems people are suffering from and what words people are typing to get their answers.

You should also do a competitive analysis of these keywords. If there are good authoritative sites on the first page it will be difficult for us to rank on the first page of Google.

Before going further. you should also understand that there are two types of keywords short tail keywords and long tail keywords.

Short Tail Keywords

Short tail keywords are those keywords which have just one or two words in it. For example Hotels. or London hotels are examples of short tail keywords.

Long Tails Keywords

long tails keywords usually have more than 3 words. For example Five star hotels in London or good hotels in London England.

Short tail VS Longtail Keywords

Short tail keywords usually have more average monthly searches and more competition. Which mean it is difficult for us to rank for short tail keywords as a new website. For example, If we will type Hotels in London. All the searches will be the five-star hotel. On the other hand, 
Long tail keywords have lower traffic and easier to rank. For example, If you will type hotels in Victoria London you will see that this keyword is less competitive and we have more chances to come on the first-page search engines. Now people are searching for longtail targeted keywords.

Types of Keywords

Basically, there are three types of keywords:

Informational Keywords

These are the keywords users are searching to get some information about something. Most popular types of such keywords are:

• How to
• Definition
• Reviews
• News
• Top 10 

These are the best keywords for blogs so if you have any blog and delivering some valuable content you should use these keywords. By using these keywords you can promote other products like affiliates. These keywords usually have low CPC cost per click but the high volume of searches.

Navigational Keywords

These are some specific keywords used for some specific product business or website like Nike, IBM, iPhone Etc. If you are a brand in a local area or some national or international brands you can use these keywords.

Transactional Keywords

These are the keywords that are used to convert or visitor usually search these keywords usually to buy something. Example of these keywords is Cleaning Services in France. These keywords are highly transactional and usually has very high CPC cost per click and low volume of searches.
These keywords are good for websites.

How to find Best Keywords

We can find good keywords by following these steps: 

Purpose of the search

Why you wanna do Keyword research. Are you going to write some informational content or some transactional content? 

Seed Keywords

The first step to find keywords is to get some seed keywords. Seed words are the words from where we can start our journey of keyword research. To find seed keywords we should think that what our visitor will type to find our website. He may type hotels, Hotels in London, hotels in Victoria London Now we will type hotel and press the space button google will give us some suggestions related to that keyword. On the basis of these suggestions, we can start our keyword research.

We can also use Kewordtool.io for seed keyword research. We will simply type one keyword and keywordtool.io will give us the suggestion of all the potential keywords.

Keyword planner

The next step is to find more details about the about our seed keywords and find some more relevant keywords. Google Keyword Planner is a free tool by Google which will give you some more ideal keywords. Now go to google keyword planner go to tools and there will be another options keyword planner. Type your keyword and this tool will show you estimated average searches of that keyword but this tool do not give us exact monthly searches. This tool is still helpful in getting more ideal keywords.

KWfinder.com

The reason to go to google keyword planner was that it's a free tool and give us a full idea about the keywords. Kwfinder is not free and gives us limited results that why now we can move to that tool. But if you can buy this tool or you are an SEO firm you should pay for that tool to get more results.

After getting more keyword, we can now go to kwfinder.com and type all of our seed relevant keywords which we got from google keyword planner and get an idea which keyword is good. This is a very helpful tool and it gives us a more detailed view of our keywords.

It gives us a difficulty level which means it is easy to rank our keyword or not. It gives us exact monthly searches. It also gives us a competitive analysis of our keywords and shows what is the page and domain authority of these sites which are on the first page of Google. In this way, we can find the best long tails keywords with the low difficulty level.

Note: We can just search for 2 keywords per day in the free version so we should be very careful in using this tool.

Hopefully now you can easily find the best keywords easily.