Everybody wanna know that how can I rank my website. Maybe you are also one of them. There are many factors to rank a website few of them are in this blog post as well.
1. Content
Content is king in SEO. In almost every post I discussed the content. The number 1 factor to rank a website is your content. Your content should be unique. Before writing and creating content you should think of your targeted audience. How they find the answers to their question. How they feel in this situation? How much time they spend to find their answers? It should also answer all the questions of the visitors. it should have quality. One Ideal blog post should be from 1800 to 2000 words. You should try to naturally use keywords in your content. It should be comprehensive and to the point. You should also try to avoid difficult words, abbreviations, and other confusing words. Content should be in simple words. Content should be engaging and personal. Try to add an interested feature image to engage your post. You should also try to use some relevant keywords in your content because Google can also understand relevant words in your post.
2. Backlinks
Backlinks are also one of the main factors of website ranking. Backlinks are your website's links to other websites. Backlinks should be relevant and of good quality. Your website should have quality backlinks from good authority (Domain authority) website. One quality and relevant backlink have the weight of many low authority domain backlinks. Bad backlinks can decrease your ranking. You should always try to get backlinks from the relevant websites. For example, if you are a furniture business you need backlinks from the same industry. Irrelevant links can also influence your ranking in a negative way.
3.Bounce Rate
You can check your bounce rate from google analytics by identifying for how long people are staying on your website. The third important factor of website ranking is bounce rate. Bounce rate means how many visitors close your website without reading or after reading a few lines of your post. If your bounce rate is high it can destroy your website ranking. Bounce rate increases because of two reasons content and website load time. If your website doesn't have the answer to the visitor's question he will simply go to the other site or your information is not relevant or valuable for the user. For example, this post is trying to answer the question of website ranking factor. The other factor of bounce rate is websites load time which is discussed the next heading.
4. Low Website load time
You can check your website load time from GTmartix.com. Website load time can decrease your website ranking. If someone opens your website and it's not opening in his browser he will simply close your website link and go to the other website. Low web load time give google indication that this site is not good it doesn't have valuable and relevant content or people are not interested in that content. Your website may have low load time because of 2 reasons. Your website has too many files like images and videos. If your website is slow because it has too many videos try to host video to external plate form like youtube and embed video link to your website. And try to optimize your images by converting them to jpeg format from png format or reduce the size of images. Secondly, if your web hosting is not good or too many visitors are coming to your site and hosting server has failed to respond to these queries then your website will slow down and it will increase bounce rate.
5. Keyword Stuffing
Many times writers just try to use keywords without any reason to rank their website high. Google considers it as a spam and decreases your website ranking. It does not mean that you should not use keywords in the content. According to some SEO experts, keywords should be 1% of the overall content. This is not hard and fast rules it can be more than 1% or less than one percent of the overall content. You should also try to use some synonyms words or relevant (LSI) words in your content.
6. Meta Tags
Meta tags are also important factors of search engine rankings. We should use meta tags to tell search engines what this content is about or what is on this specific page of the websites. We also try to use keywords in meta title and meta description. Every CMS has the option of the meta tags. If you have a custom website you can also add it to HTML code.
7. Webmaster Tools
To index your website in search engines one can use Yoast SEO wordpress plugin.
I am so off plug ins. I switched to an AI-assisted app that helps optimize content, I think it's called INK for ALL. Who else has tried this? http://bit.ly/2XUjrhu
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